"On the Floor" serves as Lopez's debut release with Island Def Jam Music, after the singer ended her ten-year partnership with Epic Records. It is also the first single from Love?, and the second time that Lopez and Pitbull collaborated on a song; the first being Love?'s 2009promotional single, "Fresh Out the Oven". The release of the single coincides with Lopez's appointment as a judge on season ten of American Idol. "On the Floor" premiered on January 18, 2011 On Air with Ryan Seacrest, where it was met with positive reception. The song was sent to both mainstream and rhythmic radio stations on February 8, 2011, and released as a digital download from February 11, 2011.
Although critics criticized RedOne for being unimaginative with the song, they applauded the song for updating Lopez's traditional dance-pop sound with the right mix of Latin beats, as well as having a vintage Lopez sound. It has also been applauded as Lopez's best work in recent years, with a global appeal. However, both the song garnered some criticisms for allegedly copying elements of the lyrics from fellow Latina singer Kat DeLuna's 2010 single "Party O'Clock", also produced by RedOne. Following its release, "On the Floor" has become the singer's most successful single in eight years, reaching number one in fifteen countries and top-five in many others.
An accompanying music video, directed by TAJ Stansberry and choreographed by Frank Gatson, was released on March 3, 2011. The final ending was selected by fans, who were opted to vote between three alternative endings. Scenes in the video depict an underground club culture and with the styling, choreography and fashion paying homage to the dance-beginnings of Lopez's career. It premiered simultaneously on American Idol and through Vevo. It received critical acclaim for showcasing the best of Lopez's abilities as a dancer and for its expensive high quality finish, that critics felt complemented the song which also received a warm reception.
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